The organisation required a website in order to communicate project aims and objectives, deliverables and also to promote the partners involved.
Key deliverables for the website project:
- The website needs to be live until June 2017, so a trustworthy long-term web design partner was required
- As this is a cross-channel project the website needs to be available in both English and French
- The project needs to have an ‘.eu’ website address
- To host documents and publications, some of which needed to be protected by a password
- The client needs to be able to update the website themselves
- The website needs to be compatible with an iPhone/iPad and other mobile technologies (responsive web design)
Luno met with the director of The Health and Europe Centre in Maidstone to discuss the project in more detail. During these meetings we discussed both visual and technical solutions. Since the organisation had access to French speaking partners we decided that the French/English translations should be handled through a manual translation platform rather than implementing Google translate. This means that each English page is cloned and then manually translated, this has the benefit of the organisation having full control over the translations (Google can sometimes mis-translate and occasionally include grammatical errors). We decided to implement the WPML WordPress Multilingual platform which uses a cleaver bit of code to detect the country someone is visiting the website from and display the language accordingly – link to further information. The website also runs on WordPress.
Responsive web design is standard practice for all websites we create, this process ensures that images, text and layout is scaled appropriately and negating the pinch-zoom required for outdated websites. Clear typography ensures text is easily read, whilst a clean colour palate ensures that focus is maintained on the website content.